Automotive
XR Solutions for the Automotive Industry
The automotive industry is undergoing an unprecedented transformation. From electrification and autonomous driving to connected vehicles — Extended Reality (XR) plays a central role in accelerating innovation, optimizing production processes, and reimagining the customer experience.
Virtual Prototyping & Design Review
With immersive VR environments, engineers and designers can experience full-scale vehicle prototypes before a physical model exists. Through stereoscopic 3D visualization and haptic feedback, design decisions are made up to 60% faster. CAD data from CATIA, NX, or Creo is converted in real-time into walkable VR scenes, reducing iteration cycles from weeks to hours.
AR-Assisted Assembly & Quality Control
Augmented Reality glasses like Microsoft HoloLens project step-by-step instructions directly into assembly workers' field of view. Torque specifications, wire harness routing, and tolerance checks are visually overlaid. This reduces assembly errors by up to 25% and significantly shortens onboarding time for new employees.
Digital Showrooms & Configurators
Customers can configure their dream vehicle in photorealistic 3D quality — switching paint colors, wheels, interior materials, and equipment packages in real-time. WebAR technology allows placing the configured vehicle at full scale in their own driveway. Interactive 3D configurators increase dwell time by 300% and conversion rates by 40%.
Remote Maintenance & Technician Training
AR Remote Assistance connects workshop technicians with experts worldwide. Through spatial annotations and live video overlays, complex repairs on high-voltage battery systems, ADAS sensor calibration, or transmission diagnostics can be performed efficiently. VR training modules simulate safety-critical scenarios without risk.